My name is Diana Webb and have been a professional copywriter for over 20 years.
Why you should use a freelance copywriter?
If you are thinking about outsourcing some of your article writing for the first time, chances are you’re not really sure how to go about the process.
Below are some steps that can help you move in the right direction.
Decide where to look
Unless you live in a major metropolitan city and have a sizable budget, you’ll probably want to turn to the internet for copywriters. The good news is that you’ll find plenty who are ready and willing to work. The question is where to search.
You can hire a copywriting agency through a site on the internet or you can post a project at one of the freelance marketplaces. Both are going to provide you with plenty of possible writers to choose from.
Research your copywriters
Never pick a copywriter solely based on price unless quality and deadlines don’t matter. Most good copywriters who have experience are going to charge a decent amount of money for their services. Be prepared for that.
In the short run, you should always ask to see samples of the work, you really need to see how good their copy is..
Look at multiple samples so you can make sure the style is the same. If you’re hiring an agency, ask to see samples from multiple copywriters or request a writer whose sample you’ve liked.
Be honest about budget
If you’re serious about connecting with a writer, your best bet is to be open about your budget. Some individuals will set a wide budget to lure in a lot of writers even though they are only interested in spending the lower end of that budget.
Remember that many of these copywriters have to pay in order to bid on your projects and agencies don’t have time to waste on clients who don’t have sufficient budgets.
If you have friends or associates in other businesses, you could always ask them for recommendations as well. That’s one of the best ways to connect with copywriters for your outsourcing needs.
A lot of my copywriting work involves SEO
SEO – you need to know this
Although some websites are very popular and visited often, it’s probable that most visitors to yours will come through a search engine.
To maximize the chances of people finding your site, it needs to be optimized so that search engines give it a higher ranking. Search engines use logic to rank sites, and they make their decisions based on site content.
Better content means better ranking and the terminology for this type of work is called SEO or search engine optimisation
Expert or amateur
Because of this, Amazon SEO consultants are in demand. Inevitably some of those claiming to the SEO experts are simply following the money and will not deliver good value.
So how do you find your way through to a good consultant, through all the scammers and sharks?
Use these simple tips to filter out the threats to your search for search engine optimization solutions.
If an SEO expert claims he can put you at the top of the rankings for a price that seems too good to be true, you should beware. Organizations like this rarely offer good value.
A genuine Amazon listing optimisation SEO company will have invested in the research and algorithms needed to determine the best solution for your site.
It is possible that an organization claiming to put you at the number one spot on a Google ranking is correct, but you need to put in some effort to research their credibility – and this means more putting trust in testimonials from satisfied customers.
Stay away from black hat techniques
If the SEO expert insists on keeping all their working methods secret, you should avoid them. As their customer, you want to be confident in how they are achieving success.
Some organizations will deliver great results using underhand or black hat techniques, but the success will be short-lived. Search engine software will soon detect them and it could do long-term damage to your web site rankings.
Doing it the right way may take longer and be more expensive, but it will maintain the integrity of your site from an SEO perspective.
Good quality SEO content needs research and takes time, and is a synergy between software developers, analysts and copywriters. Purchasing such services will not be cheap, but they will deliver value for money.